- Local Focus
Custom Web Address
Local Lighthouse will supply each client with at least one custom web address (URL). The URL will be generated so as to target and strengthen local search results with the client industry and location typically in the name (www.drycleaninglosangeles.com or www.portlandcoffeesjop.com) . For clients with existing websites, this new url will be used as a service-specific landing page with the focus of driving traffic to your main site and attracting new customers.
Landing Page / Website
Whether or not you have an existing web page, Local Lighthouse will expand your web presence. From a branded landing page to a full website, we have the flexibility to cater to each unique small or local business. The site will be built according to high quality guidelines in order to be optimally searchable. The site will also have keyword rich content, photos, links to relevant sites and social networks, product and service information, and a contact form.
Organic Search Engine Optimization (SEO)
Organic search results are those that are displayed "naturally", independent of paid links and advertisements. The goal of organic SEO is to have one's website rank high on search result pages. For instance, a local or small business would use Organic SEO techniques to get their company's website listed on the first page of Google search results. There are many factors that go into ranking high on search results, and Local Lighthouse will cover all of these for each client, ensuring their search engine results will be strong and constantly improve. Search Engine Optimization is not a one time thing - it requires constant updating and oversight to ensure that everything is up to date, easy to find for search engines and users, and contains relevant information.
Google Adwords and ppc
Local Lighthouse customers are able to select the type of business profile that best describes their business. For many companies, this supplements the information on their website or becomes the primary place that companies use to promote their products and services. In addition to displaying company information, Local Lighthouse customers can also use their profile page to obtain leads, post their company logo, and show their business location on a map. We also give your potential customers the option to “click to call/e-mail” for easy contact with you.
A Local Lighthouse expert will audit and create unique content for your businesses' website. This means you will have clear, concise information with the right amount of keywords. By doing this, it will ensure users are able to find the information they are looking for and search engines will recognize the value of your content, further contributing to the improvement of your search engine page ranking results.
Local Lighthouse will ensure your customer reviews are visible in all the right places. For instance, when a person sees your company on a local maps directory, it is important that there are some testimonials up there for new potential clients to see.