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FAQ - General

General Frequently Asked Questions

Who is Local Lighthouse?
Local Lighthouse is a leader in web based internet marketing for small businesses. We offer a complete set of web visibility products and services including web site design, maintenance, Social Media management, directory services, and search engine address placements to insure our companies are found quickly and presented in an intuitive view to successfully compete in a crowded internet search environment. We deploy the latest proven techniques in Search Engine Optimization (SEO) for our clients throughout North America. We specialize in small businesses with a specific service and/or product in a local geographical area.
Do you follow an ethical code of conduct?
Yes. All of our SEO techniques are what is termed "white hat”, which means we focus on targeting your site towards people in your area and in need of your expertise, making sure we follow all search engine rules and policies. Rest assured, we get your site ranked naturally and organically.
What is SEO?
SEO stands for Search Engine Optimization, and it is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a Search Engine.
What is a domain?
A Domain is your website address or URL, for example www.locallighthouse.com.
What is a redirect?
A Redirect is when a web browser attempts to open a URL that has been redirected, a page with a different Domain is opened.
What are keywords?
Keywords are a way to identify and verbalize a problem or topic in which someone is looking for information.
What is a target city?
Your target city is the local city that you do business in. We help you generate new business from the local market for your services. When people search they typically search for the city in which they live. If the customer wants a plumber and the lives in Tustin they would search plumber Tustin. This type of search helps you get new clients that don’t already know who you are.
How will Local Lighthouse benefit me?
Simple: a greater web presence, increased publicity, and higher rankings than your competitors. In addition to a professional and marketable website created by our dedicated team of web designers, you get social media support and you’ll be able to track your site’s progress through Local PARC.
Can I use my website?
No, we would have to use the website we create for you.
Why do I have to sign an agreement?
The reason you sign an agreement is to lock you in at the promotional rate we have going on.
What do I get when I sign up?
When you sign up you get a 7 page custom website and social media.
Can I change my bill date?
No, your bill date will be the same date you signed up 30 days later.
What is the referral program?
When you refer someone to sign up with us you will receive 50% off your next month’s bill, if you refer a second person you will receive an entire month free.