January
- Panda refresh
February
- First active “real world” users of Google Glass
March
- Panda refresh
- Google penalized SAPE Link Network
- Google integrates the Panda algorithm into the rolling algorith
May
- Phantom update
- Penguin 2.0 launched
June
- Update for the payday loan space
- Panda updates over 10 day span
July
- Google halts Panda updates
August
- Hummingbird update, the latest algorithmic shift in 12 years focusing on understanding conversational search
September
- Google removes any last keyword data available in analytics. It all now appears as “(not provided)” in Google Analytics.
October
- Penguin 2.1 update
November and December
- Google gives website owners a reprieve for the holidays.
- Link networks go down
