- SEO stands for Search Engine Optimization.
- A search engine crawls a website through a algorithm developed to establish top rankings, this algorithm often changes. For example Google’s latest algorithm is called the Hummingbird.
- Keywords is one of the factors a search engine uses to rank a website, often times found in the titles and throughout the site.
- Google+, Yahoo and Bing Local help with location, connections, and interactions. Most map listings are the first to show up on a mobile search.
- Linking matters for users and search engines, having a website link to your website all over the web will make the search engines think you are relevant, thus leading to a higher ranking.